Bit Fieramilano, February 4-6, 2024, Allianz MiCo

Focus on

Bit Milano and Welcome Travel Group sign a strategic partnership.

Become an exhibitor

Meet decision makers and buyers from all over the world.

Discover Bit 2024


Travel changes lives.

Discover the stories



The tourism market in Italy: positive numbers and trends

The European tourism market is recovering strongly, with Italy leading the way. Against this backdrop, BitMilano will be the key event to present the Italian product and offer a pl ...

Find out more


Culture and innovation: Lombardy at BIT24

BitMilano's journey among the Italian territories continues and, with the new accessions of Abruzzo, Tuscany and Lombardy, it is becoming the spokesperson for Italy's most appealin ...

Find out more


The sign of the Dragon at BIT24: welcome back China

After reopening its borders to travel, China proves to be a fascinating tourist destination. It returns to BIT24 to relaunch incoming and outgoing tourism through an international ...

Find out more

Press releases


Alliance between tourism experts: BIT Milano and welcome travel group sign a strategic agreement

The know-how of the important national Network encounters the experience of BIT Milano, Borsa Internazionale del Turismo

Find out more

Press release

Working on BIT 2024, with the excitement of a growing industry

Find out more

Press release

PRESS KIT - 12 February 2023

Find out more