From the Basilian Way and the Kalabria Coast to Coast in Calabria, the Via Regina or the Green Trail of the Oglio in Lombardy, the Bel Paese has all it needs to compete with Europe ...Read more
Between coasts and hinterlands, the region's slow tourism meets the needs of all target groups. And at the fair, it introduces itself to the large European and American markets and ...Read more
If not exactly extreme, they are at least challenging. These are the trendiest outdoor activities of 2022-23. The Bit Observatory's monitoring on ENIT and Federturismo data for the ...Read more
BIT 2023 is monitoring data and trends to support operators in preparation for the 2023 edition.
In 2021, 13% of Italian bookings were related to food and wine proposals. But it’s a global phenomenon.
From walking to cycling and villages, slow tourism attracts 54% of potential travellers. All the opportunities for growth at BIT 2023.
Bringing Innovation into Travel will be once again the leitmotif of this year's rich schedule of events among networking, trends and business tools.
Despite international uncertainties, the country saw a fourfold increase in arrivals from Italy between 2021 and early 2022. Partly thanks to a renewed, green and slow tourism.
Visit USA, a long-standing BIT partner, has pioneered more flexible, modern destination promotion. Ideal for a destination as rich in experiences as the States.
From its Tibetan bridges, Skywalk and the beaches of Maratea to the super-hospitality of Matera and its film tourism, the Region introduces itself to the world at BIT 2022.
As of 2015, the Region was one of the first to focus on sustainable tourism. And the results are evident: from cycling and hiking to unique experiences amid wild nature and fairy-t ...
From the sea to the mountains, from art to opera to its travelling theatre festival, MArCHESTORIE, this region presents experiences for every type of traveller at BIT.
The ASTOI Village debuts, hosting for the first time up to 20 associated tour operators including Alpitour, Alidays, Boscolo Tour Operator, Costa Crociere, Cocktail Viaggi, Futura ...
A tourist destination to be enjoyed in the name of sport, nature, adventure and fun. To fully enjoy the extraordinary environmental resources of a land waiting to be discovered.
At BIT 2022, technology, digitalization and sustainability are of great importance, the red thread running through all five macro-areas of the event schedule. The most relevant tre ...
After the pandemic, travellers are once again booking abroad. That's why it becomes even more essential to also take actions to care for the evolved and conscious traveller.
Slow and sustainable tourism is a natural evolution for a region characterized by open spaces, nature and a wide variety of landscapes, all within a few hundred miles.
In Lombardy, the strategic drive toward sustainability impacts on the Region’s tourist promotion too. The final goal is to highlight the beauty of nature and landscape on the terri ...
The pandemic, among other things, has taught us a new sense of time. The Middle Eastern country took this opportunity to relaunch a new sustainable and quality tourism.
BIT 2022 is preparing a rich schedule of events shaped on the needs of today’s scenarios, as confirmed by studies such as the one carried out by the Milan Polytechnic.
Tutankhamun, the Rosetta Stone and the new Cairo museum are the symbols of a tourism that is becoming more respectful of nature and history.
The Region proposed many initiatives to enhance in a sustainable way its incredible naturalistic, historical and cultural heritage, adapting to the desires of the new traveller.
The Region is ready to welcome once again Italian and international tourists with slow initiatives, focusing on the great local food and wine tradition.
One of the first hotel groups in Italy to emphasize the theme of environmental sustainability describes its strategies for 2022.
Malta, Portugal and the Balkans are the most popular destinations of 2022 for this new reality devoted to quality tourism.
International arrivals will not return to their pre-pandemic level before 2024. This year, however, it will already be possible to exploit certain trends in business terms. Trade f ...
The theme of sustainability is central to a country like Israel, as Kalanot Goren, director of Israel's National Tourist Office, tells us.
The Region’s strategy also includes initiatives to attract the most knowledgeable visitor and participation in international projects.
Sustainability and rediscovery of territories in terms of food and wine meet in the new post-pandemic trends of nature and open-air tourism.